Self-Identity of Millennial Generation as Traveling and Tourism Lovers Case Study Concerning Demographic And Psychographic Map Of Tourism Communication

Jenny Ratna Suminar, Ditha Prasanti, Moch. Armien Syifaa Sutarjo


The millennial generation is in the range of 23 to 38 years, which is now a productive and attractive workforce group. It is interesting to be studied where one of their characteristics is prioritizing Work-Life-Balance. It is a term where the generation prioritizes a balance between the world of work and personal life compared to previous generations. They tend to choose jobs that are more flexible in terms of conditions and working hours. So they can have more free time with friends, family, or to develop a hobby as it is stated in the results of research conducted by Ng Schweitzer and Lyons (2010). It is reinforced by the statement that the characteristics that describe the next millennial generation are that they would rather spend money to get certain experiences rather than save to add assets. Of course, millennials generally prefer to travel around Indonesia and the world rather than save for investment. This research aims to: 1) Determine millennial's motivation for traveling; 2). Know how traveling is favored by millennials. The research uses a qualitative method with a phenomenological tradition where the data are collected by conducting in-depth interviews. The results of this study provide information about the demographic and psychographic data of millennials, which can be necessary for traveling and tourism businesses to understand who is the target in a pleasant and profitable business.


Millenial, Traveling and Tourism, Phenomenology

Full Text:



Creswell, J. W. (2012). RESEARCH DESIGN Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar.


Garnesia, I. (2018). Sana-sini Ngaku Milenial, Bagaimana Peta Milenial Indonesia? Retrieved from Tirto.Id website: Baca selengkapnya di artikel %22Sana-sini Ngaku Milenial, Bagaimana Peta Milenial Indonesia?%22,

Madara, S. R., Maheshwari, P., & Selvan, C. P. (2018). Future of millennial generations: A review. In 2018 Advances in Science and Engineering Technology International Conferences (ASET) (Pp. 1-4). IEEE., 1–4.

Ng, E. S., Schweitzer, L., & Lyons, S. T. (2010). New generation, great expectations: A field study of the millennial generation. Journal of Business and Psychology, 25(2), 281-292, 25(2), 281–292.

Rita, P., Brochado, A., & Dimova, L. (2019). Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK. Current Issues in Tourism, 22(16), 2034-2050., 22(16).

Ritzer, George & Goodman, D. J. (2011). Teori Sosiologi Modern. Jakarta: PT Kencana.



  • There are currently no refbacks.

Copyright (c) 2020 Tourism and Sustainable Development Review

License URL:

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.