Sustainable Competitive Advantage of Indonesia’s Creative Economics: Fashion Sub-Sector

Afni Regita Cahyani Muis, Ali Musa Harahap, Fadhlan Nur Hakiem


This research has identified the government's strategies to encourage creative fashion industries in Indonesia with its cultural branding and the applicability of sustainable competitive advantage as a concept to maintain competitiveness. This research employed a qualitative research method based on primary data, obtained from in-depth interviews at the Creative  Economy  Agency,  the  Indonesian Ministry of Trade and, the Indonesian Ministry of Industry, and the Central  Statistics  Agency.  In analyzing the data, this research categorizes the reports and journals of the government's endeavor result. It then reduced the data by creating a discussion scheme and writing the core of each discussion component. Data is triangulated to compare the results of interviews with research objects and documents. The research found that the following are crucial strategies to empower sustainable competitive advantage of the creative economy in Indonesia's fashion subsector:  Developing  Priority Industry Clusters, Research and Development, Indonesia Trend Forecasting, Innovative and Creativity through Nusantara Collaboration, Modest Fashion, Intellectual Property Rights, and  Economic Partnership Agreement.


Creative Economics, Sustainable Competitive Advantage, Fashion

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