Strategy of Packaging Pangandaran Tour as Leading Marine Tour Product of Travel Agents in Bandung

Khoirul Fajri, Rieke Sri Rizki Asti Karini

Abstract


After the separation of Pangandaran from Ciamis regency of West Java, which is based on Indonesian law no. 21 of 2012 on the Establishment of District Pangandaran in West Java province. The medium-term development plan of the government of West Java has stipulated that in the next five years, the tourism sector will become a development locomotive in West Java. There are three leading tourism destinations in West Java Province, one of destination is Pangandaran Beach. This location will be developed as world-class destinations. The travel company can be used as a basis for developing tourism package products, specifically Pangandaran destinations, as marine tourism. This research will analyze the packaging strategy of Pangandaran tour packages by travel companies in Bandung as a superior marine tourism package. The analysis technique used by the SWOT (Strenght, Weakness, Opportunity, and threat) method is aimed at analyzing the strengths and weaknesses of the internal side as well as analyzing the opportunities and threats from the external environment of travel companies that pack Pangandaran destination as a superior marine tourism package. The results of the study found that various potential strengths, weaknesses, threats, and opportunities of travel companies in packaging Pangandaran tour packages as marine tourism packages. And some strategies of packaging Pangandaran tour as a product of excellent marine tour.


Keywords


Strategies Packaging, Package Tours Bahari, Pangandaran.

Full Text:

PDF

References


Nalasari, Seja Manajemen Strategi Itu Gampang, (Jakarta: Dunia Cerdas, 2014), Cet, Ke 1, h. 3

Rosady, Ruslan. Manajemen Public Relations & Media Komunikasi Cet. 10 (Jakarta: Raja Grafindo Persata, 2010), h. 133

Rangkuti, Fredi Analisis SWOT: Teknik Membedah Kasus Bisnis, Gramedia Graha Utama (2015)

Klimchuk, Marianne dan Krasovec, Sandra. (2006). Desain Kemasan. Jakarta: Erlangga.

Kotler dan Keller. (2009). Manajemen Pemasaran. Jilid 1. Edisi ke 13. Jakarta: Erlangga.

WATA (World Association of Travel Agent)

Indonesian Government Legislation number 10, year 2009 concerning tourism

Suyitno, Perencanaan wisata, Kanisius Yogyakarta, 2001, pp, 67-69

Kesrul, Penyelenggaraan operasi perjalanan wisata, PT. Gramedia Widisarana, Jakarta, 2003, pp, 29-41

Nuriata, Paket Wisata (Penyusunan Produk dan penhitungan harga) Alfabeta, Bandung, April 2014, pp 27.

Desky, Pengantar Bisnis Biro Perjalanan Wisata, Adicita Yogyakarta, 2001, pp 23

Ksamawan, (2014), Strategi pemasaran paket wisata full day di PT. Tour East Indonesia, Jurnal IPTA ISSN : 2338-8633 Vol. 2 No. 1, 2014

Sasongko, Wahyu. Ketentuan-Ketentuan Pokok Hukum Perlindungan Konsumen, Universitas Lampung, Bandar

Sutojo, dan F. Kleinsteuber, 2002, Strategi Manajemen Pemasaran, seri manajemen No. 6, cetakan pertama, Penerbit : Damar Mulia Pustaka, Jakarta

Fandeli, C. 1996, Pengusahaan Ekowisata, Yogyakarta: Pustaka Pelajar.

Orams, Mark. 1999. Marine Toursm, Development, Impact and Management, London:Routledge.

Djou, Josef Alfonsius Gadi. 2013. Pengembangan 24 Destinasi Wisata Bahari Kabupaten Ende, Jurnal Kawistara, Volume 3 Nomor 1, Halaman 12-23.

www.asitajabar.org




DOI: https://doi.org/10.31098/tsdr.v1i1.10

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Tourism and Sustainable Development Review

License URL: https://creativecommons.org/licenses/by-sa/4.0/

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.